Cheryl is the founder of Decisive, a decision sciences company that trains people and teams in decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Harvard Business Review. Cheryl is a long time educator, having taught at Columbia Business School for over a decade and currently at Cornell University’s SC Johnson School of Business and Cornell Tech. She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, won an Independent Press Award for best psychology book of 2024. Learn more by watching her Ted talk and visiting areamethod.com.